About The Projects

Over the past few years, HTML5 banners have become the "it" ad format, thanks to their compact file size and ability to stream in assets on the fly. But before I start coding any animated banner, the first thing I do is storyboard the concept. This allows the client to visualise how their product will come alive in the ad. Seeing the storyboard is an invaluable step - it ensures we're aligned on the vision and flow of the animation before I ever open my code editor. This upfront alignment sets the project up for success and makes development smooth sailing. So while HTML5 empowers the animation technically, that classic creative tool - the storyboard - is still my go-to for bringing concepts to life and keeping clients delighted.