LBI who are now know as Digitas LBI are a London-based full service digital marketing agency.

Role: Senior Digital UI Designer

Working within a tightly knit team of creatives, copywriters, art directors, and account handlers, alongside a specialist Honda project team, I helped devise and implement a user-centric digital presence that would allow customers to engage with Honda's entire product range. We're talking cars, motorbikes, all-terrain vehicles, and even power equipment – the whole shebang!

This platform was designed to tell the story of Honda's rich brand heritage and their unwavering passion for craftsmanship. Beyond just a catalog, it was envisioned as a guide for potential customers navigating the product research and selection process. We aimed to offer valuable advice and guidance, and continuously introduce new, industry-leading features over time.

We adopted an editorial design style, making it easy for Honda to share bite-sized, engaging stories appealing to everyone, from casual browsers to those conducting in-depth research. The products themselves took centre stage, utilising ample space, bold photography, and striking crops, all meticulously designed to showcase the quality and attention to detail in every aspect of the Honda line.

This project represented a significant undertaking for Honda, consolidating their varied product ranges onto a single centralised platform. It was the first of 96 pan-European customer websites that were rolled out throughout 2013, setting the stage for a completely revamped digital experience.

The new web presence was an ambitious launch for Honda, consolidating their varied product ranges onto a single centralised platform