LBI / Honda

LBI who are now know as Digitas LBI are a London-based full service digital marketing agency.

Role: Senior Digital UI Designer

I worked in a close-nit team that comprised of creatives, copywriters, art directors and account handlers, along with a specialist Honda project team to devise and implement a user-centric digital presence which allowed customers to engage with the entire Honda product range including cars, motorbikes, all-terrain vehicles and power equipment.

The platform tells the story of Honda’s rich brand and passion for craftsmanship. It guides potential customers through the product research and selection process, offering advice, guidance and over time will introduce new industry-leading features.

An editorial design style makes it easy for Honda to share bite-sized stories which are engaging for all types of users, from casual browsers to those doing in-depth research. It puts the products centre stage using space, bold photography and strong crops, all designed to show customers the quality of every detail.

This was the first of 96 pan-European customer websites to be rolled out throughout 2013. The new web presence was an ambitious launch for Honda, consolidating their varied product ranges onto a single centralised platform



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