I am a creative thinker and innovator. With over 18 years of experience in the industry, I've honed my skills and expertise across a diverse range of projects for more than 80+ freelance clients, spanning numerous sectors. This journey has exposed me to a wealth of challenges and opportunities, allowing me to cultivate a deep understanding of client needs and project complexities. My experience extends beyond individual contributions; I have built and led several high-performing design and development teams, fostering a collaborative and innovative environment. I have also mentored and guided others, fostering their professional growth while driving successful project outcomes.  

As a seasoned brand strategist and human-centered designer, I possess an exceptional ability to infuse brands with life through a blend of strategic thinking and user-centric design. Throughout my career, I have consistently delivered projects on time and within budget, exceeding client expectations and propelling brand growth.

Among my notable accomplishments, I am proud to have designed award-winning
e-commerce sites and custom landing pages for industry-leading brands such as Hasbro, Oasis, Direct Wines, and Jobs in Kent. My work at Direct Wines culminated in a website redesign that garnered competitor attention and significantly increased new business through enhanced user engagement. At Tesco, I played a pivotal role in securing new revenue streams by designing an on-brand microsite for their client Hasbro that resonated with the brand's identity. The microsite was so impactful that the Hasbro CEO requested its designs to be printed and framed for display in her office. These experiences underscore my unwavering commitment to delivering exceptional results that drive measurable brand success.

Outside of design, I enjoy being a father, songwriting, hosting a radio show, and gardening,