As a Lead Digital UI/UX Designer/Manager, my career has spanned two decades, during which I've had the privilege of working on hundreds of projects and campaigns for over 85+ diverse clients.
🔸 My expertise covers the full spectrum of the digital product lifecycle, from initial concept and thorough user research to comprehensive UI design and final delivery. This includes everything from crafting engaging CRM newsletters and high-impact ad banner campaigns to developing intuitive microsites, executing sophisticated website redesigns, and ensuring robust ongoing maintenance.
🔸 A significant aspect of my journey has been the opportunity to build, lead, and manage high-performing design and development teams. For organisations such as David Lloyd Leisure, Dunnhumby, and Engage In-Health, I not only guided strategic design initiatives but also spearheaded the implementation of new collaboration tools like Trello and Figma, fostering enhanced efficiency and innovation across our workflows. My value lies in blending deep hands-on design acumen with strategic team leadership, consistently delivering user-centric and results-driven digital experiences.
