Microsites

Advertising - Promotions - Campaigns

HP ePrint - Tesco Direct

As part of an innovative partnership, Hewlett Packard entrusted Tesco with a mission: to craft a captivating microsite spotlighting their revolutionary ePrint line of printers and driving sales through Tesco Direct.

Our focus was clear: to showcase HP's technologically advanced, Wi-Fi-enabled printers, designed for today's connected world. We knew a microsite's power lay in its focused content, so we aimed to create a compelling experience.

The heart of our approach was visual storytelling. We brought the microsite to life with animated banners. These weren't just static images; they were dynamic elements that captured attention and injected energy into the user experience. The animations added a professional yet captivating flair, making the content instantly more memorable and impactful. We aimed to elevate the overall aesthetic, ensuring a vibrant and eye-catching visit for every user, ultimately highlighting HP's groundbreaking products and delivering targeted, engaging content.

Silentnight - Tesco Direct

Silentnight envisioned more than just a product listing for their new mattress line on Tesco Direct. They wanted an immersive microsite, a destination that would showcase their mattresses through engaging video content and easily accessible information, minimising the need for excessive clicking.

The final design successfully leveraged the strong branding of both Tesco and Silentnight to create a vibrant online experience. The microsite became an invitation into the world of Silentnight, drawing customers in with compelling visuals and storytelling. Key features and benefits of each mattress were highlighted in an impactful, yet effortless, way.

The result was a visually appealing and informative online destination that captured attention and sparked considerable interest in Silentnight's innovative mattress collection. By prioritising user experience and seamless navigation, the microsite proved to be a valuable tool for driving engagement and ultimately, boosting sales.

Hasbro Nerf - Tesco Direct

When Hasbro sought Dunnhumby's expertise to reimagine the digital presence of their iconic Nerf brand, I eagerly embraced the challenge. Immersing myself in the Nerf universe, I devoured team pages, product demos, and everything that embodied the brand's exhilarating spirit. My goal? To translate that feeling into a captivating microsite concept.

Drawing inspiration from Nerf's signature colours and dynamic aesthetic, I conceived an energetic design, overflowing with the childlike wonder their blasters evoke. The result resonated so powerfully that Hasbro's CEO requested the designs be framed for her office – a monumental win for Dunnhumby and our client, Tesco.

What began as a 3-week contract blossomed into a two-year engagement, with this initial Nerf project paving the way for numerous subsequent opportunities. Despite the initial pressure, fully absorbing myself in the Nerf brand proved invaluable, enabling me to craft a design that genuinely connected with the client and captured the essence of Nerf's playful energy.

Nerf
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