I am a creative thinker and innovator with over 16+ years of experience designing engaging digital products and experiences in the UK. As a UI/UX designer, I specialise in crafting intuitive interfaces and seamless user journeys. My portfolio demonstrates how I leverage design thinking and technical skills to develop memorable digital experiences that delight users and deliver results. With a keen eye for aesthetics and user empathy, I bring creative concepts to life through confident collaboration with stakeholders across organisations.

As a leader, I have guided teams to execute successful digital campaigns from ideation to launch, overseeing timelines, hiring, and mentoring junior designers. My diverse experience includes pitching business, crafting presentations, and art directing initiatives for major brands across industries like Healthcare, retail and fashion. 

I breathe life into brands through smart strategy and human-centered design, consistently delivering projects on time and on budget. Career highlights include designing award-winning e-commerce sites and custom landing pages for brands like Hasbro, Oasis, Direct Wines, and Jobs in Kent. At Direct Wines, I led a website redesign that attracted competitor attention and secured new business through improved user interactions. 

With a passion for creativity across sectors, I have collaborated with over 85+ clients and am always seeking new challenges.

Outside of design, I enjoy being a father, songwriting, hosting a radio show, and gardening,