I was commissioned to re-design and modernise the Laithwaites' website. I implemented new brand guidelines in addition to user journey and user interface. Creating new page menus, design layouts and ensuring the site's compatibility with current web standards which were lacking previously. I had fortnightly presentations with the CEO/owner, as well as marketing and digital teams, where I had to pitch my design concepts alongside the rationale behind the choices for those, which included: research; usability; what the customer journey should entail; how colours should be used throughout the website; the best way in which to display/market products and promotions. The process of convincing the business that this was the right way forward was challenging, however once they had heard the reasons behind my scamps they were in agreement that it was the best way forward. As a result, Direct Wines permitted me to create bold, modern designs that resulted in more customer click-throughs.
The project was commissioned for 4 months and was completed in two.
I was given the pleasure of discovering, via another creative professional, that competitors were viewing my designs for Direct Wines and attempting to implement those across their sites and marketing.