Created in 1999, JobsInKent.com is the longest established recruitment web site specifically focusing on Kent. JobsInKent.com is by far Kent's largest job site receiving over 25 million hits in October 2018 from Kent based jobseekers.
My objective was to enhance the Jobs Listings Panel for Jobs in Kent's current and live website. The analytics team had already carried out multiple user tests to ascertain how the panel was being used and how often and if the panel made the journey easier or more complicated. Their results discovered the feature was not being used regularly and the design lacked functionality.
The aim was to make that particular section of the site more appealing, engaging and user friendly by adding elements that would further assist users' searches.
I liaised and collaborated with JIK's developers, designers and analysts to gain a clearer understanding of how the area worked, the expectations of how it should function and which options could be accomplished to further aid my direction on how to implement the desired user journey and wireframes.
To carry out the user experience for key areas of the Jobsinkent website, creating wireframes that would be later used to help implement vital creative and development changes going forward.
The original Jobs Listings Panel (People Also Viewed) was hardly used and did not focus on key user functionality.
Having a listings panel permitted the user to see live jobs as they were posted, which they could immediately select and apply for or choose to save to their job profile to view later.
With limited call to actions, the user only had two options which were to click through or the option to like the job; the former option would take them to the main job description page whilst the latter would save the job to their saved jobs page.
However, users were not checking or applying for jobs retained in the saved area - evidence from the analytics team clearly showed.
The panel did not serve the purpose it was designed for and therefore had become a redundant feature.
After doing research on how CTA's should be used to drive a user to a desired area/ point, I created a few scamps which reflected my thought process. I looked at differing ways the CTA could be used for both desktop and mobile.