Project Background

My objective was to improve the Jobs Listings Panel on the Kent Jobs website to make it more user-friendly and effective. Extensive user testing by the analytics team revealed that the original design was not being utilised regularly and lacked key functionality.

The goal was to enhance this section of the site by incorporating new features that would simplify and streamline the job search process for users. These changes aimed to make the panel more appealing, engaging, and intuitive to use.

Collaborating:

To gain a clearer understanding of the area's operations, desired functionality, and feasible options, I liaised and collaborated with JIK's developers, designers, and analysts in order to inform my direction for implementing the desired user journey and wireframes.

Responsibilities:

To create wireframes for key areas of the Jobsinkent website in order to guide vital creative and developmental changes that would improve the user experience going forward.

Jobs Listings Panel

The original Jobs Listings Panel (People Also Viewed) lacked frequent use and did not emphasise critical user functions.

Pros

The listings panel allowed users to see new job postings in real time, so they could instantly apply or save the jobs to their profile for later viewing.

Cons

The original job listing panel had only two call-to-action buttons: one to click through to the full job description, and one to save the job. Analytics data showed that users rarely checked or applied to jobs they had saved, indicating the panel was not serving its intended purpose and was negatively having an impact on how many users were applying for jobs on a weekly and monthly basis. Therefore, the panel had become an ineffective and redundant feature.

Revised Wireframe Breakdown

My aim was to create a clean, clear panel that served a specific purpose and worked alongside the revised Saved Jobs Panel/Dashboard section which is highlighted in Phase 2. The focus was to increase click-throughs by simplifying the entire process with clear CTAs and a one-click apply option that made the user journey more intuitive.

One Click Apply All CTA:
Adding a much-needed selection allowed users to apply for all jobs listed in the panel with one click, as shown in the first example.

Save Jobs CTA:
The end user would find the process of saving jobs to a panel/ dashboard of saved jobs very useful, as it allows them to easily access those jobs later.

Job Listings section:
The layout used clear styling and relevant icons to bullet point key details, making the listed content easy to read. Location, salary, and duration were presented consistently in a recognisable format, adhering to current web standards for clarity and scanability.

Quick View Tab/ CTA:
The Quick View Tab offered a brief description of the role, salary, and location, allowing users to quickly scan the most relevant details without additional clicks. However, this feature was deactivated for mobile because pop-ups were getting lost, making navigation more difficult compared to the desktop version.

Add/ Submit Tab/ CTA:
You can either use the 'One Click All' button to apply for all roles at once, or add roles individually to your saved jobs panel using the 'Add' CTA button for each role. See next image.

Address

London, UK

Contacts

Email: eugenestickney@gmail.com

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Case Study - Phase 1