Case Study - Phase 2

JobsInKent.com is by far Kent's largest job site, receiving over 25 million hits in October 2018
from Kent based jobseekers.

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Project Background

To redesign the Saved Jobs Panel into an intuitive Dashboard that encourages more user engagement, job applications, and click-throughs. Previous user research revealed that users applied for a maximum of one or two jobs per visit due to ineffective website features. By optimising the Dashboard's layout and functionality, users will more actively interact with job postings, thus increasing applications.

Collaborating:

On a daily basis, I communicated and worked closely with JIK's developers, designers, and analysts to gain a deeper understanding of how their website functioned and what improvements were possible or not feasible.

Responsibilities:

My key aim was to design a simpler system that would enable end users to more successfully apply for multiple jobs at once. The system needed to allow users to track all job applications and saved jobs in one centralised location. I focused on creating an intuitive jobs panel and dashboard optimised for both desktop and mobile. My goal was a clear, streamlined interface that improved the user experience.

Job listings panel original

Saved Jobs Panel

The original page design required users to go through numerous steps to save and apply for each job posting, resulting in most users only selecting one or two roles per week. This hindered their success rate, as after submitting an application, users would often close the browser or log off rather than continue searching. The prior research indicated this was due to the laborious form-filling required for each application, a major deterrent for users. To enable job seekers to apply for more positions, while minimising click-throughs and form submissions, a new function was needed to streamline the application process and keep everything in one place.

Pros

The listings panel allowed users to view and apply for jobs that matched their keyword search.

Cons

The data showed that from the users' perspective, the page lacked engagement and the application process was overly long and tedious. As a result, users were less inclined to utilise this part of the website.

Revised Saved Jobs Dashboard

The objective was to redesign the saved jobs page to be more intuitive and engaging for job seekers, encouraging more job applications while presenting all necessary information on a single page.

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Updated Page Breakdown

To enhance the user experience, a dashboard page was created to consolidate all key information and tasks in one place, eliminating the need for multiple click-throughs. This single interface enabled users to complete their objectives efficiently with one-click access, streamlining the user journey overall.

Quick Apply Panel:
To encourage users to apply for multiple jobs, I implemented an 'Apply All' feature that enabled users to select and apply for several jobs at once or apply individually, according to their preference. Users also had the option to save jobs for later review, which automatically moved saved jobs to a Saved Jobs panel. Jobs requiring alternative application methods or additional materials like cover letters were highlighted in orange.

Quick Tab links (top right):
Clearly labeled tabs showing users' job applications, saved jobs, and recommended openings provided an excellent way to keep users oriented on their progress. The tabs also served as handy shortcuts to each section.

Saved Jobs Panel:
When a user saved a job, it appeared in the Saved Jobs panel and was highlighted in the quick tabs link at the top right. To apply for a saved role, the user selected the "Add to Apply" button, which moved the job to the Quick Apply panel. Alternatively, the user could delete any saved job no longer needed.

Recommended Jobs Panel:
The Recommended Jobs Panel enabled users to view, save, or apply for newly listed roles they may have not seen before. The call-to-action buttons worked together with the panels above. When users selected the "Add to Apply" button, the job moved to the Quick Apply Panel. Choosing the "Saved Jobs" button moved the role to the Saved Jobs Panel, and so on.

Conclusion:
After finishing the UX for this project, I worked closely with the design team to ensure a clear and precise handoff. A few months later, I followed up with Jobs in Kent to learn how the new features were implemented and if the data showed any improvements. To my surprise, the CEO told me they had seen a fourfold increase in results, and the new features had been a huge success - not just for Jobs in Kent but also for job seekers looking for their next role.

Address

London, UK

Contacts

Email: eugenestickney@gmail.com

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