Saas - Tech Startup - Fitness & wellness brand

Role: Lead UI/ UX Designer

Recognising a need for streamlined user experience and amplified engagement, I spearheaded a comprehensive visual redesign of BUA Fit's website. The goal was to create a user-centered, mobile-responsive platform that effortlessly guided individuals towards discovering and booking outdoor and online group classes within a few clicks. This redesign prioritised clarity and intuitive navigation, ensuring a smooth and satisfying experience for users.

Beyond the website, I also crafted engaging online content across various social media campaigns and business decks, ensuring consistent branding and messaging. Working closely under the CEO, my contributions played a significant role in driving BUA Fit's remarkable growth. In 2021, the platform reached a milestone of one million engagements, an astounding 233% increase over the previous year's total of 300,000. This surge in engagement demonstrates the impact of the redesigned platform and its ability to effectively connect users with the fitness opportunities they seek. 

BUA Fit celebrated its one-millionth engagement on its platform in 2021, which increased by 233% in just over six months from its previous year’s total of 300,000

https://buafit.co.uk/