BuaFit

Saas - Tech Startup - Fitness & wellness brand

Role: Lead UI/ UX Designer

Recognising a need for streamlined user experience and amplified engagement, I spearheaded a comprehensive visual redesign of BUA Fit's website. The goal was to create a user-centered, mobile-responsive platform that effortlessly guided individuals towards discovering and booking outdoor and online group classes within a few clicks. This redesign prioritised clarity and intuitive navigation, ensuring a smooth and satisfying experience for users.

Beyond the website, I also crafted engaging online content across various social media campaigns and business decks, ensuring consistent branding and messaging. Working closely under the CEO, my contributions played a significant role in driving BUA Fit's remarkable growth. In 2021, the platform reached a milestone of one million engagements, an astounding 233% increase over the previous year's total of 300,000. This surge in engagement demonstrates the impact of the redesigned platform and its ability to effectively connect users with the fitness opportunities they seek.

BUA Fit celebrated its one-millionth engagement on its platform in 2021, which increased by 233% in just over six months from its previous year’s total of 300,000

https://buafit.co.uk/

Discover

Discover Better Health Through Innovative Fitness Programs.
Bua Fit offers a wide range of fitness offerings to help you achieve your health and wellness goals.

Participate

Participate in energetic outdoor bootcamps and yoga sessions in beautiful natural settings, or join our online community for on-demand workouts and live-streamed classes accessible from the comfort of your home.

Grow

Expert instructors lead dynamic classes to improve your strength, flexibility, and cardiovascular fitness. Track your progress, connect with others, and have fun getting fit. Whether outdoors or online, our diverse fitness programs will empower you to boost energy, reduce stress, and live a healthier, happier life.