Saas - Tech Startup - Fitness & wellness brand
Role: Lead UI/ UX Designer
Recognising a need for streamlined user experience and amplified engagement, I spearheaded a comprehensive visual redesign of BUA Fit's website.
The task was to help design a platform that would empower trainers and revolutionise how people find and book fitness activities online and in person at dedicated locations across the U.K.
The vision was to create a hub where trainers could sign up to the platform, build their brand, showcase their expertise, and manage their schedules effortlessly. They could create detailed profiles, outline available sessions, and handle bookings and payments all in one place.
On the flip side, I also wanted clients to have a smooth and intuitive experience. They could easily search for trainers based on activity, location, or specialisation. Booking and paying for sessions would be a breeze, opening doors to a diverse range of fitness experiences.
The real challenge was merging these two distinct worlds into one cohesive platform. It had to be user-friendly for both trainers and clients, intuitive enough for even the least tech-savvy, and easy to navigate.
The redesign prioritised clarity and intuitive navigation, ensuring a smooth and satisfying experience for users.
Beyond the website, I also crafted engaging online content across various social media campaigns and business decks, ensuring consistent branding and messaging. Working closely under the CEO, my contributions played a significant role in driving BUA Fit's remarkable growth. The platform even reached a milestone of one million engagements, an astounding 233% increase over the previous year's total of 300,000. This surge in engagement demonstrates the impact of the redesigned platform and its ability to effectively connect users with the fitness opportunities they seek.
BUA Fit celebrated its one-millionth engagement on its platform, which increased by 233% in just over six months from its previous year’s total of 300,000
