Engage in-health

A Multi Award-Winning Data Healthcare Agency for omnichannel marketing solutions & real-time performance analysis.

Role: Senior UI/ UX Design Manager

During my time at engage, I took on a variety of roles and responsibilities, which speak to my versatility and adaptability. I juggled numerous tasks wearing many hats, including:

* Designing wireframes, full website designs/redesigns, microsites, animated media banners and CRM newsletters. Using tools like Figma, Sketch, and Adobe XD, powerpoint and more.

* Developed polished business decks and pitches to secure new business and impress existing clients.

* Collaborating cross-functionally to deliver creative solutions on time and on budget.

With proven expertise across design, project/traffic management and studio management, I brought a solutions-focused approach to every challenge. I was able to leverage my passion for design and technology to develop captivating and strategic visual assets tailored to diverse client needs and brand objectives whilst taking on the daily managerial tasks of running a creative studio and a design and development team.

My team was regularly trained in healthcare compliance and data security to ensure that our communications solutions abide by the strictest regulations.

Engage won a Bronze Award for Digital - Multichannel or Omnichannel in 2022 at the PM Society Awards. 

SOBI PNH Website Redesign

Timeframe

4 weeks

My Role

UX + UI Design, Visual design, Wireframes, User flow, Prototyping

Tools

Figma, Adobe Photoshop, Trello and Teams for project briefing and timeframe visibility

As a lead on the Sobi PNH website redesign, I collaborated closely with Sobi's team, developers, and copywriters to craft a user-centric experience. Our goal was to create a site that intuitively guides visitors through crucial information about PNH. By prioritising clear navigation and accessible content, we aimed to empower users with the knowledge they need to understand this complex condition and make informed decisions.

The redesign focused on presenting information in a digestible format, ensuring patients and caregivers could easily access and comprehend the vital details.

Phase 1: Discovery and Strategy

Step 1.

Initial consultation:

I had a discovery call and strategy session with Sobi and our developers to understand the project's objectives, such as reaching patients or caregivers, and the target audience's needs.

Step 2.

Brand alignment:

I went over Sobi's brand identity to see how to represent it visually and throughout the content pages, which I would later add to Figma when creating the style guide.

Step 3.

Scope definition:

I then looked at key technical requirements, content overview, and any project limitations that may have caused issues with the project's scope, working closely with our in house developers.

Step 4.

Content brainstorming:

We then had a series of brainstorming sessions to go over the necessary website content, including information about PNH and patient support resources that were to be added to the website.

Shaping The BMJ's Hosted Content Sites:

The BMJ, or British Medical Journal, is a major international, peer-reviewed medical journal and a global provider of medical research, knowledge, and education in the U.K and abroad.

  • Spearheading Strategic UX and Visual Design:
    I played a pivotal role in the UI/UX design and development of several hosted content sites for The BMJ. My primary objective was to transform complex medical information from external organizations into intuitively navigable and visually engaging platforms. This involved not just aesthetic decisions, but a deep dive into user research to understand the distinct needs of doctors, academic researchers, and healthcare professionals, ensuring the design served their demanding professional workflows.
  • Crafting User-Centric Information Architectures:
    Focusing heavily on the principles of UI/UX Design, I engineered user-friendly platforms tailored to specific medical specialties and areas of interest. This meant meticulously designing the information architecture, navigation pathways, and content presentation to facilitate seamless discovery and quick retrieval of relevant content. My aim was to minimize cognitive load and maximize efficiency, allowing our diverse readership to effortlessly access the vast repository of cutting-edge research, best practices, and expert insights.
  • Empowering Engagement and Expanding Influence:
    The sites I designed have become integral to The BMJ's digital ecosystem, significantly enhancing its ability to inform and empower its readers. By providing curated access to content previously outside The BMJ's direct publishing scope, these platforms not only elevate the journal's value proposition but also foster crucial collaborations with external organizations. This strategic design work has undeniably expanded The BMJ's reach and impact, firmly cementing its position as a vital resource within the global healthcare community.
UI/ UX Examples

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