Engage in-health

Engage in-health

A Multi Award-Winning Data Healthcare Agency for omnichannel marketing solutions & real-time performance analysis.

Role: Senior UI/ UX Design Manager

During my time at engage, I took on a variety of roles and responsibilities, which speak to my versatility and adaptability. I juggled numerous tasks wearing many hats, including:

* Designing wireframes, full website designs/redesigns, microsites, animated media banners and CRM newsletters. Using tools like Figma, Sketch, and Adobe XD, powerpoint and more.

* Developed polished business decks and pitches to secure new business and impress existing clients.

* Collaborating cross-functionally to deliver creative solutions on time and on budget.

With proven expertise across design, project/traffic management and studio management, I brought a solutions-focused approach to every challenge. I was able to leverage my passion for design and technology to develop captivating and strategic visual assets tailored to diverse client needs and brand objectives whilst taking on the daily managerial tasks of running a creative studio and a design and development team.

My team was regularly trained in healthcare compliance and data security to ensure that our communications solutions abide by the strictest regulations.

Engage won a Bronze Award for Digital - Multichannel or Omnichannel in 2022 at the PM Society Awards.

The strategic approach to campaign success was defined by 4 key pillars to deliver an exceptional and connected
customer engagement experience:

Engage

1

Understand

The online ecosystem to provide an evidence-base for asset and channel selection detailing frictionless customer journeys for connected campaigns.

2

Create

Innovative and motivational content with a user focussed and data driven design and UX approach at the heart of all communications.

3

Deploy

Healthcare professional and patient content in the right environments to maximise reach, engagement and behavioural change.

4

Evaluate

Campaign success using a technology 1st approach with KPI led measurement frameworks including attitudinal markers of behavioural change.

Animated and Static Campaign Banners

Beyond day-to-day team management in development and design, creating the animated and static banner campaigns were a significant revenue stream. Their consistent income generation made their success critical to the company's overall performance.

Ensuring these banners were effective and highly engaging was a paramount concern. This required a meticulous approach, beginning with careful strategic planning. Collaboration was also key, working closely with both the marketing and data teams to optimise campaign performance and maximise returns. The insights gained from data analysis directly informed creative decisions and targeting strategies.

Asthma Reads banner campaign 01

Asthma Reads banner campaign 01

MundiPharma Animated Banners

MundiPharma Animated Banners

MundiPharma Animated Banners

Sobi PNH Website Redesign

As a lead on the Sobi PNH website redesign, I collaborated closely with Sobi's team, developers, and copywriters to craft a user-centric experience. Our goal was to create a site that intuitively guides visitors through crucial information about PNH. By prioritising clear navigation and accessible content, we aimed to empower users with the knowledge they need to understand this complex condition and make informed decisions.

The redesign focused on presenting information in a digestible format, ensuring patients and caregivers could easily access and comprehend the vital details.

Sobi PNH Home

Sobi Living with PNH

Sobi About PNH

Sobi Symptoms PNH

BMJ Hosted sites

I played a pivotal role in designing and developing several hosted content sites for The BMJ, a renowned medical journal. These sites serve as valuable resources for the journal's diverse readership, which includes doctors, academic researchers, and healthcare professionals. By providing access to a vast repository of content produced by external organisations, these sites enhance The BMJ's ability to inform and empower
its readers.

The sites I designed are tailored to specific medical specialties and areas of interest, ensuring that readers can easily find the information they need. I created user-friendly platforms that incorporated seamless navigation and quick retrieval of relevant content. These sites have become integral to The BMJ's ecosystem, providing its readers with access to cutting-edge research, best practices, and expert insights. They have also fostered collaborations between The BMJ and external organisations, expanding the journal's reach and impact within the healthcare community.

Veklury home page

Sunlenca

Monofer

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